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Transparency
AI where it earns its place
AI helps on your site and in our studio, with spend caps and a person who can take over. We say what it does, and what it never does.
Spend dial
One dial. Four tiers. No runaway bills.
Every AI call respects the active tier, across WaveAI and the tools we use in the studio. If a tier is too low for a feature, that feature stays on rules instead of breaking the page.
Active tier
Baseline
Rules first. No AI charges.
- Matching by fixed rules
- WaveAI can still answer from your pages without calling AI
- A full record of what ran, with no AI bill
Active tier
Standard
Background help that pays for itself.
- Sorting payments with a small cheap model
- Tidying receipts so they match
- Repeat jobs that do not charge you again for the same setup every night
Active tier
Active
On-demand explain and help.
- Explain and Help when you ask
- WaveAI live chat with answers from your pages
- Repeat questions do not re-bill
Active tier
Peak
Richest tier, still capped.
- Summarise this page on demand
- More room for complex drafts
- A monthly hard cap
Architecture
Where AI runs vs where rules run
AI speeds up judgement-heavy work. Fixed rules own anything that must be exact, auditable or legally binding.
Flexible
AI assists
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WaveAI visitor Q&A
Grounded answers from your knowledge base, with handoff when context is thin.
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Categorisation hints
AI suggests category labels. Fixed rules still win when the match is uncertain.
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Receipt tidy-up
We read the upload, then tidy the shop name so it is easier to match.
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Internal drafting
Brainstorming, boilerplate and research speed-ups, always reviewed before anything client-facing ships.
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Lead capture on your site
WaveAI can answer questions and pass a name and number to your team when a visitor is ready.
Fixed rules
Rules enforce
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Money
Invoices, payments and the books stay on fixed rules. AI never moves money.
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Sign-in
Passwords, PIN and extra checks never go through AI.
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Junk checks
Fake fields and repeat-click limits fire before AI is used.
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Invoice numbering
Numbers and PDFs follow fixed rules, not a guess.
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Uploads
File type and size checks stay in the software, not left to AI guessing.
Trust layer
Human checks without fear-mongering
We ship fast tooling, then layer calm guard rails: named humans, ticket escalation and abuse controls that work even when models are off.
Humans stay named
Decisions that affect your brand, legal position or customers stay with people you can reach on support, not a black box.
A person when needed
WaveAI collects the right details and opens a ticket when a visitor needs a person. If it does not know, it says so.
Spam protection
Repeat messages and obvious junk are slowed or blocked before they waste your allowance.
Anything we ship passes the same quality bar.
Review and checks apply before anything client-facing goes live.
How it runs
Fast, reused, capped
Fast defaults, clear spend limits you can check, and room to reach for a stronger model when the task earns it.
Fast
Response speed
Simple jobs use a quick, cheaper model
~80%
Repeat savings
Repeat work costs less because we reuse the instructions.
Fixed
Time limit
A hard ceiling per call, so a slow reply cannot hang a page
Hard cap
Spend guard
Daily and monthly limits stop runaway spend automatically
Private
What we log
We log how much was used, never the words you typed.
Repeat work costs less
Repeat jobs reuse the same instructions, so you are not billed for the same setup every time.
Pages still work
If a cap or a safety check blocks a call, the page still works. You get a rules-based answer, not an error screen.
Hard lines
What we never automate
Advanced models sit behind these red lines. If a feature crosses them, it stays human or rule-based.
Money movements
Payments and write-offs go through the same careful path a person would use, not an AI guess.
Credentials
Passwords, PINs, extra-check codes and secret keys are never written or guessed by AI.
Legal judgment
Contract interpretation, regulatory calls and client commitments stay with qualified humans.
Unreviewed sends
Client email waits for a person. AI may draft, humans approve.
Closed periods
Once a month is closed in the accounts, AI cannot reopen it.
Access grants
Roles, invites and portal permissions change only when a signed-in admin does it.
Transparency
Specifics you can verify
Questions about who we share data with, how long we keep it, or privacy questionnaires belong in Privacy and in direct conversation. Here is how the platform behaves day to day.
A record you can check
Every call records the tier and how much it cost. Enough to check the bill, never enough to leak the words.
Answers only
We use AI for answers only. Your conversations are not fed back into public model training.
UK team
Tidalux Ltd is UK-based and ICO-registered (ZC091301). Subprocessors and retention are listed in our privacy materials.
Plain limits
When WaveAI does not have enough of your content, it says so. We do not dress a thin feature up as more than it is.
Want WaveAI for your brand?
A UK-hosted assistant that answers from your own pages, with a person when it matters.