Practical AI

AI that earns its place, not hype

WaveAI answers visitors from your own content and hands over to a person when it should. Pair it with WaveSites, or run a free WaveCheck on the site you have now.

GDPR ready UK data residency Ethical AI No training on your data
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What we offer

AI that actually helps

No black boxes. Practical tools that slot into how your business already works.

WaveAI assistant

A branded AI assistant for your site or client portal, trained on your own content and fully GDPR-aware.

  • Your brand, your voice
  • Context-aware answers
  • Conversation history
  • Human handoff option
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WaveAI lead capture

Your assistant can answer questions and capture a name and number so the right next step reaches a person, not a form maze.

  • Answers from your content
  • Lead capture when it helps
  • Human handoff
  • On your own site
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AI consulting & automation

Not sure where AI fits? We assess workflows, identify wins and build automation that is practical, not hype.

  • Workflow audit
  • Process automation
  • Staff augmentation
  • Ethical AI review
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Use cases

Where AI fits

We will tell you honestly when rules alone are enough, and when a model earns its keep.

Answer questions before they bounce

WaveAI on your marketing site handles FAQs, routes complex queries to humans and never pretends to know what is not in your knowledge base.

  • Answers from your pages and docs
  • A small snippet on your existing site
  • Hands off to email or a person

Match visitors to the right offer

WaveAI can qualify interest in a short chat, capture a lead, and hand over to a person when the conversation matters.

  • Answers grounded in your content
  • Lead details when the visitor is ready
  • Honest handoff when AI is unsure

Speed up repetitive work

Drafting and sorting work that would otherwise eat an afternoon. A person still approves anything a customer will see.

  • Spend limits so the bill cannot run away
  • Junk requests are slowed before they cost you
  • You can see who changed what

AI you can explain to clients

UK-first data handling, answers only, and you choose how long chats are kept. We list who handles data and answer privacy questions plainly.

  • No training on your customer data
  • ICO-registered (ZC091301)
  • You choose how long we keep chats
Spend limits

Spend caps without fear

We cap how much the assistant can spend, so a busy week does not become a surprise bill. You pick a level; we keep it there.

Minimal

Quiet unless it is needed.

Flow

Everyday answers without the bill running away.

Rise

Fuller replies on busier sites, still with a cap.

Surge

Highest allowance, still with a cap.

How we use AI in practice

GDPR & ethics

Ethical AI you can trust

Privacy, transparency and human oversight are designed in from the start, not bolted on after launch.

UK & EU data residency

Data processed and stored within the UK/EEA, with proper safeguards if a partner sits outside that area.

No training on your data

Your customer conversations are never used to train a model.

DPA & ICO compliant

Data Processing Agreements in place. ICO-registered and compliance taken seriously.

Configurable retention

You control how long conversation data is stored, including the option to retain nothing.

Go deeper

See it in the product

WaveAI for visitors, WaveSites for the site itself, and a free WaveCheck when you want a calm readout first.

WaveAI product page WaveSites Run a free check

Not sure where AI fits for you?

A no-pressure chat. We will tell you honestly where it helps and where it does not.

Talk to us about AI Or run a free WaveCheck