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Our team · Malvern · ICO ZC091301
Tiny team energy. Senior attention.
Two directors in Malvern, one small team and a useful amount of taste. WaveSites, WaveAI and free WaveCheck, with real people close to the work from first chat to launch.
No account maze
You talk to directors who understand the work and can make decisions.
Different brains, same table
Engineering, brand, copy, support and data get discussed together, not in separate silos.
Kind, but exacting
We like warmth. We also like fast pages, tidy details and launch plans that do not wobble.
The directors
Two people, close to the work
Connor O’Driscoll
Web and AI Director
Software engineer and builder. AI, hosting, SEO, and the odd pixel rant.
Connor has spent 10+ years in software engineering and web development. He asks what happens when something is actually live, not just neat in a deck. He architects and builds the full-stack work, ships AI integrations that survive real users, and runs the hosting and infrastructure decisions behind it all: security, performance and the unglamorous bits that keep sites standing.
Full-stack builds
AI systems
Hosting and performance
Chloe Walsh
Creative Director
Design, clients and brand. Data, social, and AI with personality.
Chloe is who plenty of clients meet first: warm, straight-talking and allergic to jargon. Her roots are graphic design, social media and an eye for detail that spots the wobbly bit before anyone else does. She shapes how brands look and sound online, brings ideas by the bucketload, and keeps the numbers telling a useful story.
Brand and design
Client care
Content and reporting
Two of us, on purpose
You deal with the people who design and build the work. No account maze. If you are a designer or developer who works the same way, we like meeting you too.
Write to usFrom the studio
Read all articles
Connor O'Driscoll
Marketplace commission versus owning your own booking path
Marketplaces are worth paying for discovery and not worth paying for loyalty. How to split your customers into two piles, run the maths, and move regulars across without being weird about it.
15 Aug 2026
Connor O'Driscoll
What a website should actually cost a small UK business
There is no single right price, but there is a right way to read a quote. Split it into build, running, changes and content, then ask the three questions that predict regret.
15 Aug 2026
Connor O'Driscoll
What makes a small business website genuinely fast, in plain English
Fast means three different things, and only three things usually cause slowness: a slow server, enormous images, and third-party scripts. No jargon, no scores to chase.
15 Aug 2026
Connor O'Driscoll
Why an Instagram page is not a website (and what you own)
Relying solely on Instagram or Facebook for your UK/Irish business is a massive risk. Here is why you need a website you actually own.
15 Aug 2026What we care about
Built with care
We'd rather take an extra day to get something right than ship something that half-works. Every project gets our full attention.
Honest about AI
We believe in using AI where it genuinely helps - and being transparent when it's just a gimmick. No hype, just results.
Client-first
Every client speaks straight to the people building it. No account manager maze, no support queue, just a real conversation.
UK team, UK data
Every member of the team is UK-based. Your data stays in UK-based infrastructure. We're ICO registered and GDPR compliant by default.